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2016 UPDATED 3RD EDITION: 30% NEW CONTENT + EXCLUSIVE SEO TEMPLATES
Matthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background.
***** Dorie Clark, HBR Writer and Author of “Stand Out” (Portfolio)
There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that’s well worth reading is “SEO Like I’m 5” by Matthew Capala.
***** Brian Honigman on THE HUFFINGTON POST
Matthew's book got me to act, and if you read it, you will certainly start acting. I know “SEO Like I’m 5” is one of those books I will be reading daily, a page here, another page there.
***** Claudia Azula Altucher, Author of “Become an Idea Machine”
***** Top 10 SEO Books to Read in 2016
BrightEdge Blog
“SEO Like I'm 5” is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory.
***** Linda Gharib, SVP, Digital Marketing at Citigroup
While SEO has gotten harder than ever, Matt explains it in a way that will help you get in the game with a winning playbook.
***** Michael King, Founder of iPullRank
Make no mistake; this is no ‘SEO for dummies.’
Rather, ‘SEO Like I’m 5’ is the ultimate beginner’s training system for forward-thinking businesses and entrepreneurs that will get you found on Google, Bing, social media, and blogs.
You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.
In addition to taking you through the strategic process of building and optimizing your online presence, “SEO Like I’m 5” features hundreds of free tools, ‘under-the-hood’ hacks, case studies, and actionable tips.
Lastly, to help you put your new knowledge into action, we’ve included five SEO templates to jumpstart your SEO efforts. These templates will let you gather enough data to prioritize efforts and develop a strategic online visibility action plan. They will also help you audit your site, develop effective content, prospect bloggers, and track your progress.
Why Read this Book?
There is an overload of information on the topic of SEO, much of it misguided or outdated, coming from self-proclaimed gurus.
Contrary to common knowledge, the ‘art of SEO’ is not defined by your ability to write code or hack Google’s algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data.
‘SEO Like I’m 5’ takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including:
– Where to start your SEO efforts
– Which free platforms and tools to use
– How to build a search-friendly website
– How to improve your website technical performance
– How to build a killer content strategy
– How to become a “rock star” blogger
– How to find “golden nugget” keyword opportunities
– How to attract backlinks to your content
– How to build relationships with bloggers and influencers
– How to build a winning social media strategy
– How to make money online
Who is this Book for?
– Entrepreneurs and startups
– Bloggers and content creators
– Small business owners
– Marketing professionals
– Students and faculty
– Authors, artists, and celebrities
– PR professionals and communicators
– Developers
The cool thing about ‘SEO Like I’m 5’ is that it offers more than just text. It comes with hundreds of screenshots and step-by-step instructions you can actually use while reading it. My hope is that you will find the book entertaining as well.
- Sales Rank: #117695 in eBooks
- Published on: 2014-07-27
- Released on: 2014-07-27
- Format: Kindle eBook
Review
***** Matt Capala wrote 'SEO Like I'm 5' for people - regular people like you and me - not doctoral research fellows studying Semiotics, Semantics, or Information Theory. While it addresses the important mechanics of how search engines work, how they understand Web content, and the optimization tasks required for better visibility, its main focus is empowering you, using an accessible workshop style, with the SEO tools you'll need to build real influence on the Internet. Kevin Lee, CEO at Didit, Author of 'The Eyes Have It,' Founding Board Member of SEMPO
***** 'SEO Like I'm 5' is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory. The book is perfect for beginners who are interested in quickly learning best practices. - Linda Gharib, SVP, Digital Marketing at Citigroup, Adj. Professor at Baruch College
***** A refreshing look at SEO... In his recent book, 'SEO Like I'm 5,' Matthew Capala emphasizes the need to learn and practice SEO...like it's 2014. He explains effective SEO strategies in a way that doesn't require the advanced technical knowledge that can become a barrier for those that generally need it the most. Jonathan Cho, Managing Director, Head of Search and Social at Mindshare
***** As Matt Capala points out in 'SEO Like I'm 5,' the "Wild West Era of SEO" is over, a new sheriff is in town, and civilization is about to arrive on the search frontier. The good news is that marketers using Matt's approach will actually profit much more over time than those using the crude, risky optimization tactics of the past. Stephen C. Baldwin, Author of 'Net Slaves: True Tales of Working the Web,' (McGraw-Hill)
From the Author
In a world where 80% of consumers search for a product or service on Google before purchasing it, invisibility is a fate much worse than failure.
Yet showing up in Google became the Labors of Hercules far many business owners. Each year, Google changes its search algorithm around 500-600 times. Each year there are more changes than a year ago.
2015 has already been a rollercoaster for businesses and marketers who are trying to keep up with Google, and we can expect much more yet to come!
While Google is evolving at light speed, many are lost fighting for survival. Worst of all, many marketers are still using the obsolete SEO tactics of the past that today may put you in Google's penalty box pronto. You will not do well in SEO by chasing the algorithm; you need to get in front of it...
But when it comes to SEO, you can spend all your time studying the roots, or you can just learn to pick the fruit. With the 2nd edition of "SEO Like I'm 5," our approach lets you focus on picking up the fruit, not studying the tree.
"SEO Like I'm 5" is for businesses, marketers, bloggers, and entrepreneurs who need to get results NOW and don't have the time to wait months to start selling on Google. The end product is an actionable roadmap for a total makeover of your online business visibility.
Happy reading,
Matthew Capala
About the Author
Matthew Capala is a growth-focused Internet marketer and entrepreneur. With over a decade of digital marketing experience working with some of the world's largest brands (Apple, Western Union, Smirnoff, Dell, LG, Prudential), successful entrepreneurs and emerging startups, Matthew has leveraged the Internet in unprecedented ways to spur growth.
He founded a popular startup marketing blog, SearchDecoder.com. In addition, he is an Adj. Professor at NYU, where he teaches search marketing and social media, and Founder of CENSEO, a nimble growth solutions consultancy practice. He is a dynamic speaker, trainer, blogger, and author.
Matthew has spoken at various industry conferences and trained workshops all over world, including New York, Miami, San Francisco London, Vienna, Munich, and Warsaw. He writes for several industry leading blogs and publications, including The Next Web, Sparksheet, Medium, and Problogger.
Matthew Capala grew up in Poland and emigrated to New York a decade ago, where he has led several lives: construction worker, scaffold operator, waiter, Internet marketer, executive, professor, and entrepreneur. In that order.
"Internet entrepreneurship and SEO enabled me to create opportunities in life I wouldn't have had otherwise" - Matthew Capala
He is the author of a widely-praised free personal branding e-book, 'Away with the Average,' in which he shares his hard-won advice on how to leverage the Internet and social media to get ahead of the pack. You can find it at AwayWithAverage.com.
Matthew has a BA in International Relations and an MA in American Studies from the University of Lodz. He holds a Marketing MBA from Baruch College (class of 2008).
You can contact him on Twitter at @SearchDecoder.
Most helpful customer reviews
9 of 11 people found the following review helpful.
Actionable, entertaining, and easy to read
By Mike Fishbein
SEO Like I'm 5 is actionable, entertaining, and easy to read. SEO may seem like a very complex and difficult to understand topic, but Matthew does a great job of distilling it down in easy to understand language and format. Not only was it actionable and easy to understand, it is also quite entertaining and inspiring. In the year 2014 if you are not developing your online presence with content and search marketing, you may be completely missing the boat. The author is clearly an expert on the topic, so I highly recommend this book!
15 of 20 people found the following review helpful.
Capala should have read a book about how to publish a book.
By FC
OK - I'm a grumpy OLD guy. Haven't yet formed an opinion about the usefulness of the content, but a few early observations. Whoever printed the book chopped the last sentence or two off of many pages. Really? The illustrations (screen prints) are too small to be readable. Useless. There are constant, and I mean CONSTANT invitations to Tweet praise for some statement or the other. Hallelujah, brother! Very distracting.
I will write more once I finish reading and have a chance to try to put the content to use.
Finished it last night. This book seems to be directed to others of the same ilk as the author. If you are a self help author or aspiring writer, etc, there may well be useful content here. In other words, if you believe you can create on-going content that others will want to follow, there are hints and tools to use. If, on the other hand, your business is more static, or your clients are companies that are easily 1000 times your size(as mine are, hence unlikely to link to my site), there aint much here. I've gotta say, reading this book reminded me of watching a bunch of teenage girls hanging out together. They twitter and giggle and have their own vernacular and inside jokes and don't understand that there is a world outside of their own.
Again, I'm a old guy. Maybe I just don't get it.
3 of 3 people found the following review helpful.
This is the "Clear and Easy to Understand Beginner's Guide" to getting yourself found on ...
By Jason Schroeder
This is well written for the "new" individual joining the SEO/Blogging world. If you need a way to understand the basic principles, techniques, and tools used to improve your SEO and Blog, this is the book for you. This is the "Clear and Easy to Understand Beginner's Guide" to getting yourself found on Social Media, Blogs, and search engines.
This is written in a way that is comes across like a friend explaining his complex job to me so that it is clear what he does.
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